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Urgent! SEM Senior Specialist Job Opening In eg – Now Hiring Gathern

SEM Senior Specialist

SEM Senior Specialist



Job description

  • Manage and optimize SEM campaigns across Google Ads, Bing, Apple Search Ads, and other paid search platforms to maximize conversions and efficiency.
  • Develop keyword strategies, bid management techniques, and audience segmentation to improve campaign performance.
  • Monitor and optimize campaigns for key performance indicators (KPIs) such as ROAS, CAC, CTR, CVR, and Quality Score.
  • Execute A/B testing strategies on ad creatives, landing pages, and bidding models to improve campaign effectiveness.
  • Analyze search trends, competition, and market insights to identify growth opportunities and refine strategy.
  • Implement automation and AI-driven bidding strategies to enhance campaign scalability and efficiency.
  • Ensure proper tracking, attribution, and analytics setup using Google Analytics (GA4), Google Tag Manager (GTM), and attribution tools (AppsFlyer, Kochava, Adjust).
  • Collaborate with SEO, performance marketing, and creative teams to align paid search strategies with broader marketing initiatives.
  • Monitor and report on key performance trends, providing actionable insights and recommendations for continuous improvement.
  • Stay updated on industry trends, platform updates, and emerging SEM technologies to maintain a competitive edge.

Requirements

  • 3+ years of hands-on experience in SEM/Paid Search marketing, preferably in e-commerce, marketplace, or travel/hospitality sectors.
  • Proficiency in Google Ads, Bing Ads, Apple Search Ads, and Google Search Console.
  • Strong expertise in keyword research, bid strategies, ad copy optimization, and audience segmentation.
  • Experience with conversion tracking, attribution modeling, and campaign measurement.
  • Proficiency in Google Analytics (GA4), Google Tag Manager (GTM), and data visualization tools.
  • Hands-on experience with automated bidding strategies and AI-driven campaign optimization.
  • Ability to analyze large datasets and translate insights into actionable strategies.
  • Strong understanding of Quality Score, search intent, and post-click optimization techniques.
  • Experience in A/B testing and CRO to improve landing page performance and conversion rates.
  • Excellent analytical skills and ability to work in a data-driven environment.
  • Good communication and collaboration skills to work with cross-functional teams.


Required Skill Profession

Business Operations Specialists



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  • The Work Culture

    An organization's rules and standards set how people should be treated in the office and how different situations should be handled. The work culture at Gathern adheres to the cultural norms as outlined by Expertini.

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    • 2. Loyalty
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    • 6. Respect for human rights
    • 7. Obeying Egypt laws and regulations
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    Gathern interview tips for SEM Senior Specialist

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